| The Impact of Tourists' Local Food Consumption: The trio of behavioral intention, destination image and destination reputation |
| کد مقاله : 1040-ITCS |
| نویسندگان |
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مهرداد ملکی ورکی *1، محمد پیری2، غزل برزی1، محمد شمس بخش3 1Master of Business Administration, Malayer University, Malayer, Iran 2Assistant Professor, Department of Business Administration, Faculty of Literature and Humanities, Malayer University, Malayer, Iran, 3Master in Public Administration (MPA), IAU Malayer Branch, Malayer, Iran |
| چکیده مقاله |
| Food and beverage consumption habits of today's tourists have been shifting in parallel with changing consumption habits, rapidly developing technologies, globalization, and consumers' pursuit for innovation. Many tourists prefer to consume local foods during their holidays, and ethnic food and drinks constitute one of the most important travel motivations of culinary tourists. From this point of view, determining the perceptions of tourists towards new culinary trends and traditional food and beverages is important in terms of the tourism industry. In this context, this article was conducted with the aim of determining the effect of tourists' local food consumption on behavioral intention, destination image and destination reputation in Semnan Province located on the Silk Road of Iran. The results of the research showed that the consumption value components of Semnan local food have a positive and significant effect on the behavioral intention, destination image and destination reputation of tourists. At the same time, the image of the tourist destination has a positive and significant effect on the behavioral intention of tourists. According to the results of the research, since the field of food has expanded in world tourism, it is very necessary to emphasize the type of food tourism |
| کلیدواژه ها |
| Consumption Value of Local Food, Tourism, Behavioral Intention, Destination Image, Destination Reputation, Semnan |
| وضعیت: پذیرفته شده |